This privacy policy describes how your personal information is collected, used and shared when you visit or make a purchase on wiqeo.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that refer you to the Site, and information about how you interact with the site. We refer to this automatically collected information as “device information.”

We collect device information using the following technologies:

- “Cookies” are data files placed on your device or computer, often including a unique, anonymous identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

- “Log files” track actions taken on the site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “beacons” and “pixels” are electronic files used to record information about how you navigate through the Site.

In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information, including your name, billing address, shipping address, and payment information (including credit card numbers), email address and telephone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking about both device information and order information.

HOW WE USE YOUR PERSONAL INFORMATION?

We generally use the order information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging shipping, and providing invoices and/or confirmations of orders). Additionally, we use this order information to:

- Communicate with you;
- examine our orders for any potential risk or fraud; and
- When consistent with the preferences you have shared with us, provide you with information or advertisements relating to our products or services.

We use the device information we collect to help us detect potential risks and fraud (in particular your IP address), and more generally to improve and optimize our site (for example, by generating analytics on how our customers browse and interact with the site, and to evaluate the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your personal information with third parties to help us use your personal information as described above. For example, we use Shopify to power our online store. To learn more about how Shopify uses your personal information, visit https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. To learn more about how Google uses your personal information, see https://www.google.com/intl/fr/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information in order to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information that we receive, or to protect our rights in any way.

ADVERTISING BEHAVIOR

As described above, we use your personal information to provide you with targeted advertisements or marketing communications that may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted ads using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.

DO NOT FOLLOW

Please note that we do not change our site's data collection or practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold on our site by contacting us by email.